Quick one for the tradies out there: how much are you actually spending on marketing each month, and do you know if it's working? We talk to a lot of business owners who either throw money at flashy ads because someone told them to, or spend nothing and wonder why the phone's gone quiet. Both of those are expensive mistakes — just in different ways. A good rule of thumb: work out what one new customer is worth to you, then figure out what you're willing to pay to get one through the door. That number should drive your budget, not a gut feeling or what your mate down the road is doing. What's your marketing spend looking like at the moment — feast, famine, or somewhere in between? Drop a comment, keen to hear how other trades are handling it.
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Marketing Budget Guide for Tradespeople: Spend Smart, Not More
How much should a plumber, electrician or builder spend on marketing? This guide breaks down a simple formula based on your job value and lead goals — so you stop guessing and start getting a real return. Perfect for small trade businesses wanting more work without wasting cash on ads that don't convert.
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How Much Should Tradies Actually Spend on Marketing?
Everyone's got an opinion on marketing budgets, but most of them are guesses dressed up as advice. In this video I break down what tradespeople actually need to spend to keep the phone ringing — without wasting money on stuff that looks flash but doesn't bring in jobs. We'll go through a simple way to work out your number based on your average job value and how many new customers you actually need each month. No fluff, no agency jargon — just a method you can use today. If you've ever wondered whether you're overspending, underspending, or just spending on the wrong things, this one's for you. Tags: tradie marketing, marketing budget for tradesmen, small business marketing, plumber marketing tips, electrician advertising
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